Research Methods for Business: The Skills Approach Sixth Edition is a highly effective and practical guide to research methods for business students and practitioners. The authors’ skills-based approach sets this book apart, providing readers with an understanding of the research process. The book's clear concise language, with numerous examples and case studies, makes it easy to follow research ideas and apply them to real-world business situations Research design, data collection, and research methods details are accompanied by practical advice and guidance. Accessible. Updates for the sixth edition, including a new chapter on big data and analytics, to ensure the book remains current and relevant in today’s fast-paced business environment . . . . Overall, "Analytical Methodology: A Skills Approach" is a valuable resource for anyone looking to develop their analytical skills and apply them to business decision-making, policy formulation, and in the development of new products.
