"Research Methods for Entrepreneurs 5th Edition" is an exemplary textbook that provides business students with a comprehensive and accessible introduction to research methods. Authors Mark Saunders, Philip Lewis and Adrian Thornhill have managed to create a user-friendly guide that takes the reader through the research process from concept to reference The book's language is clear and concise, with examples practical and case studies make it an invaluable resource for students engaged in research projects. The inclusion of research plans and "Progress in your research project" sections ensure that readers stay engaged and produce a well-structured research project. Research terminology is also a valuable addition, clarifying and understanding complex concepts. Overall, this book is an essential resource for business students, providing a solid foundation in research methods and enabling high-quality research work. The practical approach and real-world examples set it apart in the industry, and I highly recommend it to anyone doing research in marketing or related industries
