'Syed is a superb storyteller. I couldn't put the book down, and I learned so much. A stunning achievement' Tim Harford, author of The Undercover Economist
Matthew Syed's phenomenal bestseller will change the way you think about success - for ever.
Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us.
It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of deradicalisation in America's Deep South.
Rebel Ideas will strengthen any team or organisation, but has dozens of individual applications, too: from the art of reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of echo chambers that surround us all.
- Author: Matthew Syed.
- Publisher: John Murray.
- Publishing Date: 1st September 2019.
- Pages: 320.
